About Us


Welcome to friendsincognito.com! When I conducted an online survey of more than 1,500 men and women between the ages of 17 and 70 for a certain research, the promise of anonymity opened a floodgate of stories and emotions.

Women poured out their hearts, revealing the details of friendship problems often kept secret because of the stigma attached to failed friendships. Using initials or pseudonyms, they felt comfortable sharing their stories with me.

Their concerns and questions regarding the complexities and complications involved in female friendships suggested the need for this blog, a virtual roadmap for navigating the tricky terrain of friendships.

I am Lisa May and I launched this Blog to become a destination on the blogosphere where people can obtain free, individualized advice and authoritative information to master the often-tricky etiquette of friendships.

I can offer unique blend of insight, experience, and wisdom in simple, straightforward languageā€”and distils new research findings, tracks trends, and gleans insights about friendship from popular culture.

Find out more here on how best to use this blog and the best advice of a true friendship expert.